What are your TRUE COLOURS?

I mean your brand colours. Most of us had our colours done, yes, me too; I am a cool summer if this means anything for you.

A lot of us thinks that if I had my colours done, I could use those colours in my business as well. But this is not the case. Although, if you are an entrepreneur, especially a small business owner, we say you are your brand, your brand colours have to have much more included than the ones that suit you.

I will share a couple of the guidelines I say to my clients:

  1. Colour greatly influences human emotion and behaviour, so if you want to encourage shoppers to spend money, you need to understand the basics of colour psychology.
  2. Colours evoke emotions, so you need to think about what emotions you want your audience to feel when they see your website. 
  3. When you choose colours for your brand, you need to combine what you like, what your ideal clients would like, and also think about what each colour means, what emotions they evoke.

I collected you the logos of a couple big brand, let see what colours they use and what emotions they evoke.



Sparks creativity, is the colour of nature. It symbolizes growth, harmony, freshness. Dark green is also commonly associated with money. Green suggests stability and endurance. Aqua is associated with emotional healing and protection. Olive green is the traditional colour of peace.


The colour of the sky and sea. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. It is associated with tranquillity and calmness. It provides a sense of security; thus, lots of banks are using it as their brand colour. Light blue is associated with health, healing, tranquillity, understanding, and softness. Dark blue represents knowledge, power, integrity, and seriousness.


The colour of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. It creates a sense of urgency, which is good for sales. eg ‘Buy Now’ or ‘SALE’ buttons.


The colour of sunshine. It’s associated with joy, happiness, intellect, and energy. Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention-getter. Yellow is an unstable and spontaneous colour, so avoid using yellow if you want to suggest stability and safety.


Combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. People associate the colour orange with good value.


Calms people down. It portrays femininity, signifies romance, love, and friendship. It denotes feminine qualities and passiveness.


Combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.


Means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning.


Associated with power, elegance, formality, death, evil, and mystery. Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious colour.


Smbolizes feelings of practicality, old age and solidarity.

Are your colours aligned with your business and messages? Do they evoke the right emotions in your ideal client?

Apply for my visual brand audit to receive feedback and suggestions if needed something to change.