One of the biggest mistakes you can do when you book a Personal Branding photo session is that you are not prepared. So you didn’t choose the right photographer (a branding photographer who’s job is to prepare you and guide you through the planning and the session as well), or you didn’t do the planning for yourself. You need to understand that the more effort you put into the preparation, the better the result gets. I had a consultation with a client the other day, and we talked about her previous experiences with other photographers. She spoke about her disappointment about the images, although she received nearly a thousand photos, hardly found a couple she was happy with.

Among lots of other sings you need to be clear on your branding, your messages, need to know who your ideal clients are and so on. And of course, you need to be clear on the styling. After you decided on your brand colours, the style and the mood of the images you want to have; as a result, you need to pick the right outfits. To avoid any disappointment, I always have a styling consultation to sort out all the possible clothing choices, to find the best and most flattering ones that suit all your branding and other needs.

Are you doing the planning for yourself? Here are my tips about what to and what not to wear on your personal branding photo session.

4 TIPS ON HOW TO CHOOSE THE BEST OUTFITS
FOR YOUR NEXT PHOTO SESSION

1. WEAR SOLID COLOURS that compliment you without creating distractions I know, your favourite pieces are colourful, printed tops and dresses. However, picking any of those are not the best decision. Florals, stripes, polka-dots, animal patterns may look great for day to day wear, but tstylish dress for a photo sessionhey have the opposite effect in personal branding photography Prints can be distracting in photographs, stealing the attention away from YOU as the focus of the image, or even can clash with items in the background.

2. WEAR CLOTHES THAT FIT WELL Ill-fitting clothing can ruin your professional image. Choose outfits that properly fitted and complement your figure and avoid wearing anything very loose and slouchy or skin-tight.

3. ACCESSORIZE Jewellery can elevate an outfit to the next level, making you look more stylish and polished than your everyday look. But remember, less is more.

4. WEAR YOUR BRAND COLOURS The purpose of your branding photos is to use them on your website, and other platforms so keep your brand colours in mind when choosing your outfits. Don’t wear colours that are off-brand. You can either wear your colours boldly or incorporate them subtly, e.g. scarf, pair of shoes.

As you see there are a couple of good ideas on what is the best to wear, so let see what is the you should avoid:

5 TIPS ON WHAT OUTFITS NOT TO WEAR ON YOUR
PERSONAL BRANDING PHOTO SESSION

1. DON’T WEAR ANYTHING TOO TIGHT OR DRESSES THAT MAKES YOU FEEL UNCOMFORTABLE. 

Anything too tight, finicky or irritating to the skin will leave you continually tugging and adjusting the garment, which would result in you not just feeling but looking uncomfortable in the photos. One of my secret of getting these natural-looking photos is that I make you feel comfortable. You can’t lie to the camera.

2. DON’T WEAR SOMETHING YOU WOULDN’T NORMALLY WEAR OTHERWISE.

Ok, this is a bit of controversial advice as I always recommend my clients to wear something that is not their everyday outfit. For example, if you work from home and usually wear jeans and tops and lead an online course in that, it is absolutely fine to have photos of you in these comfortable clots. The goal of a personal branding photoshoot is to showcase you and your wonderful personality! However, there will be situations when you need to be able to provide photos of you dressing up, smart, or more feminine way as well.

3. DON’T WEAR CLOTHING THAT IS WORN OUT? OLD OR WRINKLED.

You want to look polished and professional in your personal branding images. Faded colours, stretched out tops or sweaters with pilling don’t photograph well and unfortunately, they convey a less-than-professional message.

If you’ve already looked through your closet and still can’t find anything that fits the bill, then look on the bright side; at least it’s a great excuse to go shopping!

4. DON’T WEAR NEON COLOURS OR BUSY PRINTS.

neon colours

Even if neon colours or prints represent your brand, it’s better to incorporate them subtly through your jewellery, a scarf, or props like

office supplies, and keep the other visual elements of the shoot simple. Otherwise, they’re bound to overpower the image, causing viewers to be more focused on your wardrobe than on you.

5. DON’T SHOW TOO MUCH SKIN.

Your personal branding photos are going to be used for your business and self-promotion, so it’s better to sway to more conservative clothing rather than revealing pieces. The point of your photos is to make sure you are taken seriously by your clients.